A marketing message: The importance of selling a story

A marketing message: The importance of selling a story

Modern life is filled with choice. It is good that we have created an environment where social class is irrelevant and regardless of background, financial wealth or parental support anyone can go on to become very successful. The introduction of the internet has meant that we are not constrained to physical borders, footfall or the … Read More

Has e-commerce changed the way we shop?

Has e-commerce changed the way we shop?

In this technology-driven society, our routine and thoughts are constantly swirling around our steadily flourishing virtual world. Most of us openly and inexhaustibly plan our lives around the internet; whether it be social media to plan our events, emails to communicate or YouTube to be entertained. The internet makes the unreachable reachable, and shopping is … Read More