A marketing message: The importance of selling a story

A marketing message: The importance of selling a story

Modern life is filled with choice. It is good that we have created an environment where social class is irrelevant and regardless of background, financial wealth or parental support anyone can go on to become very successful. The introduction of the internet has meant that we are not constrained to physical borders, footfall or the … Read More

Blogging 101: Keywords and SEO

Blogging 101: Keywords and SEO

If you’re new to blogging, there’s a good chance you’ve heard about keywords and SEO but you might not know exactly what they are, or why it’s relevant to you and your blog. Let’s go ahead and take a few minutes to cover the basics of keywords and SEO. Keywords – These are the words … Read More