Life as a blogger can be tough. None bloggers think that it’s all about chatting online and getting free stuff, but, there’s so much more to it than that. Especially if you want to turn your blog into a business or use it to make money, but even if you are just a hobby blogger that wants to be taken seriously.
You might spend your time engaging with your audience on social media and finding ways to grow your following. Writing posts and taking photographs. Editing and scheduling. Finding other relevant content to share and promoting your own work, as well as the work of others. You might spend hours every week pitching for work and replying to emails.
Any free time that you’ve got might be spent designing new graphics, writing guest posts and updating your profiles.
But, do you spend time on an email campaign? So many bloggers spend hour and hours every week, working on posts and promoting their content. But, most of them neglect their email lists. They don’t send newsletters. They don’t collect emails from their readers, and they don’t have clear sign-up forms on their site. Many bloggers that did once put some effort into email campaigns stopped with the introduction of DGPR and compliance laws, figuring it was just too much trouble.
It is worth it. So much so that some bloggers look to Email Marketing System for Agencies to help. There are many reasons that you should take the time to build a subscribers list and start sending them emails. Here’s a look at some of them.
To Communicate with Your Readers
Emails get read. When you publish a blog post, some people read it straight away, others mean to but never get around to it, and some people find it four years later on a search engine results page. When you post on social media, it gets missed by most of your followers as their timelines move on so quickly.
When you send an email, it gets opened and read. Especially if you send it to people that have signed up and given you their address because they want to hear more from you. If you need to tell your readers something quickly, email is often the best way to do it.
To Build Relationships
Sending an email is personal. Your blog posts and social media feeds are for everyone that follows you or finds them randomly. Emails feel more personal, more real. They can help you to build relationships with your readers, increasing their loyalty and trust.
Your emails also give you a way to be yourself. These aren’t just people that read your blog occasionally or follow you and a million other people on social media. They are the people that really want to read about what you’ve got to say. They want to get to know you. They are your inner circle. So, use your emails to get to know each other better. Be yourself, show more of your personality, and write in a more personal tone.
To Boost Your Views
Every time you publish a blog post, you spend countless hours promoting it. You are out there finding new readers all of the time. It’s exhausting. By collecting emails, you’ve got a captive audience. You know that they want to read your posts, so send them a link that they’ll want to click. Keeping viewers coming back is much easier than seeking new ones all of the time.
To Advertise and Build Excitement
Having a blog gives you a platform. You can use it to sell products and services and to create a business. An email campaign gives you an easy, fast and reliable way to advertise anything new that you take on and build some excitement before launch.
You Own it
So, you’ve got thousands of followers on Facebook. What if Facebook closes down? Or changes its rules or starts charging a fee and people delete their accounts? You lose all of these followers and your best method of communication overnight. When you’ve got an email list, you own it. You get to keep this form of contact, no matter what.
However, it’s essential that you remember than growing a subscribers list isn’t the end of your work. You need to do something with it. Set up a simple RSS feed email, for every week or month (depending on how often you post), so that your subscribers get the occasional contact from you, no matter what. Then, spend time when you can send them newsletters, exclusive content, helpful tips and guides, free gifts, voucher codes and anything else that could help them and add value to your relationship.