As both a PR and a blogger, I see both sides of the coin with brand/blogger collaborations. I was blogging for a couple of years before I got offered a job in blogger outreach (in fact, it’s what got me the job!), but it wasn’t until I started working with bloggers more frequently in the … Read More
Domain authority is one of those phrases you will likely have heard on Facebook blogging groups or if you are looking into sponsored posts on your blog. Often shortened to ‘DA’ it is a metric that was originally created by MOZ to grade a website on its trustworthiness – something Google now uses as part … Read More
It’s a whole new year! How exciting is that? I’m sure some of you thought that 2016 was pretty crummy, and that’s definitely true in some aspects. However,
As a business person, you are aware of certain aspects of business etiquette. Running a business should not be like politics. There should be no mudslinging or undermining, but stiff competition and price matching is completely fine. So how does that etiquette relate to a business blog and responsible publishing? The main thing to remember … Read More
As a business person, you probably already know the value of having a website and blog. But it’s likely that as you are running a business you don’t exactly have time to maintain a blog and social media presence. Know one knows your business like you do but it can get stressful feeling like you’re … Read More
