The whole point of having a blog is being able to reach out to people and have them read your content and hopefully get something out of it. But if your blog isn’t really reaching people and the traffic figures are pretty disappointing, it becomes easy to get downhearted by the whole situation, which is not what you want at all. Here are some of the changes you should make if you want to help your blog reach more people going forward.
Include Photos and Videos
Including other types of media makes your blog posts more appealing and more readable. People like to see text that’s properly broken up. As well as that, it can increase traffic because you can use image and video tags to cram in more vital keywords, helping you to rank higher on Google results pages. So this change really will make a difference.
Work with Guest Bloggers for Fresh Perspectives
If people know your positions and you keep writing the same opinions, what incentive do they have to keep coming back for more? You do need to change up your own content and vary it a little more, but you can also gain fresh perspectives by using guest bloggers. They can come to your platform, provide content and hopefully draw in new people.
Have the Blog Professionally Designed
Having a blog that’s designed in the right way will help for a number of reasons. For a start, modern website design matters to search engines, helping you rank more strongly than before. On top of that, your bounce rate should fall as people arrive on your newly designed website and actually want to look around the blog rather than being disappointed and immediately wanting to turn away.
Make Your Content Better and More Clickable
The dreaded clickbait is something most bloggers want to avoid, but that doesn’t mean you can’t work on making your content more clickable. For a start, making your content better will help it get more clicks and shares. Beyond that, you should definitely work on improving your headlines so people see them and instantly want to click through to find out more. That should always be the aim.
Share Your Content Far and Wide
Finally, you should work on making your content available on all kinds of platforms. That means sharing it on all of your main social media platforms and encouraging other people to share it on their platforms too. To do this, insert a share button on your pages to make it easier for everyone to get involved. It’s a simple change but it helps people do what you want them to.
Your blog can certainly succeed and move onto higher plains if you start working hard now to make it broadly popular. By attracting more people and preparing for that flow or new traffic, your blog will start to be seen as a more professional outfit as the readers and followers of it grow and grow.