So maybe you’ve heard of how blogging is one of the most powerful tools today that businesses have and how you should really, definitely have one. But why? Is this just more hype to try to get you on the blogging bandwagon or is there an actual purpose to having a blog for your business? This is a legitimate question since it seems so many people are out there looking to give advice these days. Everyone is always trying to tell you what you should and should not do.
How do you know which advice to take?
Well, if you’re not blogging for your business yet, it’s definitely past time to do so. A HubSpot survey says that 60% of businesses who blog get more customers. Blogging gives you a direct way to communicate with your customers and clients. But there are even more reasons you need a blog – some you might not have known about already.
Here are some reasons why you need a blog:
- Blogging will give your brand a voice – It gives you a place to talk about products and services, news in your industry, or current events and market trends as they relate to your industry.
- It’s good for SEO – Search engine optimization is how people find your site when they search on the web. Creating a blog and posting to it regularly will help build your SEO, making it easier
- It helps you sharpen your business focus – When you spend time blogging for your business, it helps you define who you really are. It will help you to shape how your brand stands out from others in the industry. It helps you tell who you are and why you’re doing what you do.
- Allows you to share your brand story – This goes along with number 3 but in more detail. Your brand story is very important to who you are as a business. It’s what makes people decide to do business with you. A blog gives you a chance to share that story.
- Gives you insight to your audience – You might not realize that your blog can also give you insight into your audience. People can leave direct comments that answer questions or gives you feedback about what you’re doing. The statistics of who is reading your blog are also incredibly important. It can tell you so much information about your market and this helps you target the right people with future marketing campaigns.
- Is a cost-effective form of marketing – It takes little to no money to start a blog. All it takes is a bit of your time and the benefits are far worth it. The costs that you may incur for design, plugins, hosting, etc. are low and give a big return on investment.
- Can be a lot of fun – If you’ve never tried it before, you might be surprised to learn that blogging can be a lot of fun. You may find that you enjoy the process the more you do it. When your passion and energy shines through the words on your blog, your audience will feel this too and it will attract more people to you.
These are just some of the reasons a blog can benefit your business. And there is virtually no risk or downside to trying it so you have nothing to lose. Now that you know these reasons why you need a blog, it’s time to get started.
When I’m checking out a brand or company, I always visit their website and check out their social media outlets. 9 times out of 10 I visit their blog too. It is a great way to get more info and engage.
I love brands who use blog posts to share fun ideas, cool new products and more using their blog. I think if a business isn’t blogging or adding new content, they will miss out on potential customers.
I agree that businesses certainly can benefit from a blog. If they are willing to keep up with it, otherwise it’s just another abandoned site taking up space.
Great post! I love how much a blog can benefit your business and brand for sure. Very awesome tips!
those are good reasons to start a blog for your business… thanks for the info!
100% agree with this – especially number four. Storytelling is such an important part of running a business. Especially if you are a small business owner. Places like Walmart, Target, Bloomingdale’s, etc don’t really need to tell a story. People know what they have to offer. They go in, get what they want, and come out. But for small business owners, we often have to let our audiences know what we have to offer that will improve their life AND why they should get that from us and not someone else. Having a blog gives you a platform to tell your story, provide value, and develop a relationship with the people that you hope to one day call clients or customers.
This is great. I know quite a few business owners who own a blog and find it really helps and connects them to customers, and gets the conversation going!
We have a blog for our business but trying to create content has proven to be a bit of a challenge.
We run a safety company so right now it’s pretty anemic but we are working on it.
One baby step at a time!
I encourage everyone I know with their own business to have and or start a blog. I’ve bought many items and services from people mainly because I got to know them and trusted them because of their blog.
I never even thought of that before. I have a blog of course but never thought I needed one for our business.
Great post. It’s totally true as Google likes well updated sites so having a blog shows you are saying things regularly worth reading x
These are such a perfect tips. It will help those who wants to start blogging for business a lot.
I can imagine a business blog is a great idea. In fact, I am tempted to pitch it to my CEO as I feel it could really benefit out business. I’ll refer her to this post.
Nowadays, if you have a business and you don’t have a website for your business, you are missing a big portion in your market. It is an essential tool for marketing. I agree with all the points you stated here and I like how can this motivate business owners to go one step higher in marketing their respective businesses
I love this article I definitely blog because it definitely helps the SEO. Blogging is a good way to communicate with your customers and your target audience.
I initially started blogging for my online business. I ended up re-branding and now blog about my business and my day to day life! I love blogging and you are right, it is fun!
I definitely think blogging is a lot of fun. I have a blast every step of the way!
I think blogs are the way to go and can certainly help people improving business. I really enjoyed reading this post and will take this into account as I plan my future business.
Some great tips here. I think a blog makes a brand more personable and approachable. It’s definitely a good idea.
A very interesting read. I’m always drawn to brands that are proactive on social media
I have to be honest blogging literally changed my life. i love it and it is sooo much fun. also yes i think every business needs a blog/website it should be a requirement. lol. if they have one this miss out on business and opps
Great tips! I think it is super important for businesses to have a blog. Great way to advertise!
Some great pics interns here. I always think having a blog for brands makes them seem more approachable & friendly.