This is a collaborative post.
It is obvious why a high click-through rate (CTR) is beneficial to a business and its PPC campaign. The more people who are clicking on your ads, the better your chances of boosting your conversions. Further to this, a higher CTR promises increased brand awareness and a host of helpful insights. So, how can you go about improving your PPC CTR, and fast? Here are a few quick tips to put into practice.
Focus on your Quality Score.
Your Google Ads quality score is calculated based on ad relevancy, user experience, and how high your CTR is likely to be according to Google. Improve it by including keywords in your ad copy, ensuring ads are free from errors, and tweaking your landing pages for maximum UX.
Use negative keywords.
Negative keywords help to ensure that your ad only appears in relevant search queries. For example, if you’re advertising your company’s new line of clothing to boost sales, it can be helpful to use a negative keyword such as ‘jobs’ to avoid the ad being served to those conducting a job search in the fashion industry.
Increase bids.
When your bids are higher, your Google ad will automatically appear higher in the search results, therefore increasing the chances of people seeing and clicking on it.
Use ad extensions.
Ad extensions are great for two reasons. Firstly, they make it easy for a Google user to find the information that they’re looking for, or to take fast action — such as ‘click to call’. Secondly, they help to expand the actual size of your ad on the page. When your ad is bigger, it becomes more difficult to ignore.
Test your ads.
The reality is that not all ads are created equal and it can be challenging to determine which ones are better than others when viewing them subjectively after writing them yourself. This is why it’s important to put them to the test by running them simultaneously and seeing which ones generate the most clicks and engagement. You might also consider enlisting professionals from companies like Edge Digital. They can help analyze your ads and optimize them for better results, ensuring you get the best return on your advertising efforts.
Focus on ad copy.
The quality of your ad copy is what will convince a search engine user to click through to your website or to keep scrolling. As such, it is vital to ensure that you craft your copy based on user intent and the buyer’s journey. Further to this, make doubly certain that it is free from grammatical errors, and do your best to use click-worthy vocabulary, such as ‘best’ and ‘free’.
Create multiple ad groups.
Don’t try to get away with just one ad group and applying the same ad to hundreds of keywords. The more relevant the ad is to each keyword, the higher your CTR will be. In some cases, it can be worthwhile to create a new ad group for every single keyword for which you want to rank.
Get help from PPC experts.
The simplest way to improve your CTR is to call on the professionals for assistance. A quality digital marketing agency, such as and Click Intelligence can make the world of difference in maximizing your ROI when it comes to pay per click advertising.
Here’s to mastering the art of paid search and reaping the many rewards thereof!
Pin It!
