How many of us are actually aware of the Rainforest and the people living there? How many of us think about where our tea, coffee, chocolate, juices etc come from? How many of us actually think about the farmers involved in cultivating and producing the products needed for our comfortable life here in Europe?
Well I will be the first to admit that I didn’t even think about it until I went to an event for bloggers at Hej Coffee Shop in London. Afterall, we go to the shop, take the products off the shelves and consume them – don’t we? for us, the hard part is getting time to go to the supermarket. But the chain goes so much further back than that. It starts with the farmers and their families in developing countries and the Rainforest Alliance who are working with them to produce high quality, great tasting products
Over the next 10 months, the Rainforest alliance are working with The guardian on their #followthefrog campaign to bring awareness to everyone.
You dont need to go to a specialist shop to buy your products with the Green Frog Seal because you will find the seal on everyday products like Tetley Tea, Lipton Tea, Asda Chocolate, Galaxy Chocolate and many more brands. And even better you will find the products slotted in with your everyday brands too, so you don’t need to go hunting for a specialist aisle or section.
The Green Frog Seal is awarded to farms that have met a comprehensive set of standards, which are developed and continue to be refined by sustainable Agricultural Network, a group of leading environmental organisations. Farms that meet these standards conserve ecosystems, protect soils, waterways and wildlife and support safe and decent conditions for farmers, workers and their families. Its also everyday brands that are getting involved in the Rainforest Alliance and realising that they can buy their products from a farm where the staff, families, and land is well looked after!
The Green Frog label is stamped on one of the sides of your products, its clear and it is to find. So you know when you buy that product, you can be confident of supporting the farmers of developing countries. Afterall 1.6 billion people rely on the forests for their livelihood and 28% of the global population are employed by agriculture.
So whether you’re looking to green your home, your office, your school or your travels, the Rainforest Alliance can help. By choosing certified and verified products and services, for personal or business use, you are helping to transform our global marketplace into a more sustainable model; one that promotes better lands, lives and livelihoods. Our green frog seal of approval is recognized around the world as the symbol of sustainability.
Follow #followthe frog on Twitter
Follow the Rainforest Alliance on Facebook and Twitter
And the Rainforest Alliance can be found at www.rainforest-alliance.org
Excellent piece – thanks so much. I buy Fairtrade products whenever they’re available so will keep my eyes open for the little green frog as well.
I would love to buy fair trade more but it can be so expensive!. Great piece of writing though!