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Lisa Clark's Posts

Blogging for Business: Responsible Publishing

Blogging for Business: Responsible Publishing

As a business person, you are aware of certain aspects of business etiquette. Running a business should not be like politics. There should be no mudslinging or undermining, but stiff competition and price matching is completely fine. So how does that etiquette relate to a business blog and responsible publishing? The main thing to remember about your business blog is that you are selling yourself ...

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Blogging for Business: How a VA Can Help

Blogging for Business: How a VA Can Help

As a business person, you probably already know the value of having a website and blog. But it’s likely that as you are running a business you don’t exactly have time to maintain a blog and social media presence. Know one knows your business like you do but it can get stressful feeling like you’re wearing one too many hats. Luckily you can use a virtual assistant or VA to handle a lot of sma...

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Blogging for Business: Refining Your Strategy

Blogging for Business: Refining Your Strategy

So, you have a business blog. Surely you will be writing posts that relate to your products or services and getting a pile of customers, right? Believe it or not, developing a business blogging strategy that leads to posts that are more than simply a hard sell will help your blog grow and more visitors will find it organically. That said, it’s not always as easy as it appears when it comes t...

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Blogging for Business: Monetising Your Site

Blogging for Business: Monetising Your Site

Many times business bloggers overlook the possibility of another income stream by not monetising their site, or simply not monetising it fully. Even if your blog is designed to attract customers or clients to your business, you can also make money simply by having the site. There are various ways to monetise your site; the most common is by installing ads or offering affiliate products. If you hav...

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Blogging for Business: Marketing Tools

Blogging for Business: Marketing Tools

When you set up a business blog you may be wondering how to get the word out. You may have learned about using SEO to get search engine traffic but rather than waiting for a post to get to the top of the list for the topic, why not do your own marketing? As a business person you know the benefit of marketing tools, but in the blogging world those tools may be a bit different than what you are used...

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Blogging for Business: Case Studies

Blogging for Business: Case Studies

Setting up and maintaining a business blog can be quite a challenge. How personal do you allow your business blog to become, do you want to allow comments and discussion, what topics should you cover? All of the answers to these questions and many other factors create a complex formula that will either make or break your business blog. Here are some very successful business blogs to look at to hel...

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Blogging for Business: Creating Your Content Strategy

Blogging for Business: Creating Your Content Strategy

Your content strategy is one of the most important steps you will take when blogging for business. What you blog about, when, and how you share the content that you share is very important. Creating your content strategy from the get-go is how you will ensure you stay on track with your content and also that you know what you are blogging about on a regular basis. So how do you do it? Here are som...

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Blogging for Business: What’s Your Brand Story?

Blogging for Business: What’s Your Brand Story?

Your blog is a powerful tool in business and there are a variety of ways in which you can use your blog to boost business. I am covering this here in a 10-part series and this week we’ll talk about one of my favorite parts: telling your brand story. I have been blogging professionally since 1998 and it took me awhile to fully understand the importance of the brand story. As a copywriter, it’s my j...

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Blogging for Business: Promoting Your Products or Service

Blogging for Business: Promoting Your Products or Service

If you are blogging for business, there are few important things you should know. If you plan to promote your products or services on your blog, it’s vital you do so correctly. Blogs can be an inexpensive and easy way to create more visibility for your brand and also to attract new business. However, when done incorrectly, it’s spamming and can have the opposite effect. Many brands set out with go...

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Blogging for Business: Why Do You Need a Blog?

Blogging for Business: Why Do You Need a Blog?

So maybe you’ve heard of how blogging is one of the most powerful tools today that businesses have and how you should really, definitely have one. But why? Is this just more hype to try to get you on the blogging bandwagon or is there an actual purpose to having a blog for your business? This is a legitimate question since it seems so many people are out there looking to give advice these days. Ev...

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